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Title details for Integrated Marketing Communication by Flip Du Plessis - Available

Integrated Marketing Communication

by Flip Du Plessis
Neels van Heerden
ebook
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A practical, holistic and integrated approach to the various marketing communication vehicles that are available to convey brand, value offering and competitive standing, imperative for optimum success. Provides an integrated marketing planning framework to facilitate a seamless integration of all these elements, and includes learning objectives, case studies, examples and review questions to facilitate a clear understanding of the subject.Aimed at undergraduate and postgraduate marketing students, as well as practitioners.Contents include the following:

  • Advertising
  • Media management
  • Personal selling
  • Sales promotion
  • Public relations and publicity
  • Digital communication

    • Formats

    • OverDrive Read
    • PDF ebook

    subjects

    Languages

    • English